DJI Avata 360 Nears Release as DJI Expands Into Immersive 360-Degree Drone Filmmaking

DJI is preparing to launch what could be its most transformative consumer drone in years: the highly anticipated DJI Avata 360, widely expected to debut in March 2026. Multiple industry leaks, regulatory filings, and supply-chain reports indicate the drone is entering final production stages, signaling an imminent official announcement and retail availability.

If confirmed, the Avata 360 would mark DJI's first major entry into the emerging category of agile FPV drones capable of capturing full 360-degree immersive video.

A Major Shift: DJI's First True 360-Degree FPV Drone

The Avata 360 represents a strategic evolution of DJI's FPV drone lineup. Unlike previous Avata models that focused on forward-facing stabilized video, the new drone is expected to integrate a fully immersive spherical camera system capable of capturing complete 360-degree footage in up to 8K resolution.

This would allow creators to reframe shots after filming, track subjects dynamically, and produce immersive video content suitable for VR, cinematic editing, and social media platforms.

Industry observers say this hybrid approach—combining DJI's stabilized flight systems with 360-capture flexibility—could redefine aerial cinematography for both professionals and advanced hobbyists.

Expected Specifications and Hardware Improvements

Based on credible leaks from prototype sightings, regulatory filings, and insider reports, the DJI Avata 360 is expected to include:

• 8K 360-degree camera system with HDR support
• Upgraded cinewhoop-style frame with enhanced propeller guards
• Improved obstacle sensing and safety systems
• DJI O4 transmission technology, offering longer range and lower latency
• Compatibility with DJI Goggles and motion controllers
• Improved battery system, potentially increasing flight duration compared to prior Avata models

The drone will likely maintain DJI's signature stabilized FPV flight experience, enabling both beginners and experienced pilots to capture cinematic footage safely.

Pricing and Market Position

Early pricing estimates suggest DJI plans to position the Avata 360 competitively, with entry-level configurations starting around $500, while complete bundles including goggles, controllers, and accessories may reach approximately $1,200.

This pricing would place the Avata 360 squarely in the prosumer segment, appealing to:

• Content creators
• Filmmakers
• FPV enthusiasts
• Social media producers
• VR and immersive media developers

By offering multiple bundle options, DJI appears to be targeting both newcomers and experienced drone pilots.

DJI Responds to Growing Competition in the 360 Drone Space

The Avata 360 arrives amid rising competition in immersive aerial imaging. Rival manufacturers have begun introducing drones capable of capturing spherical footage, signaling growing demand for immersive content tools.

However, DJI retains a significant advantage due to its mature ecosystem, including:

• Integrated camera stabilization
• Industry-leading transmission systems
• Mature flight safety features
• Broad accessory compatibility

The Avata 360 could allow DJI to consolidate its leadership by offering capabilities competitors cannot yet match in terms of usability, reliability, and ecosystem integration.

Launch Timeline and Availability

Multiple independent reports suggest the DJI Avata 360 is scheduled for official unveiling in March 2026, with availability expected to begin shortly thereafter in select markets, followed by global rollout.

The timing aligns with DJI's typical product release cycle, which often introduces major consumer drones in the first half of the year.

Manufacturing readiness, increasing leaks, and regulatory activity all indicate the product is in its final pre-launch phase.

Broader 2026 Product Strategy

The Avata 360 appears to be part of a larger 2026 expansion strategy by DJI, which is also expected to introduce new handheld cameras, stabilization systems, and updates to its drone ecosystem.

Industry analysts believe DJI is positioning itself for the next phase of content creation, focusing heavily on immersive and AI-assisted video technologies.

What This Means for Creators

If leaks and timelines hold true, the DJI Avata 360 could become one of the most important drone releases of 2026. Its ability to combine FPV agility with full spherical video capture would open new creative possibilities for aerial filmmakers and immersive storytellers.

The coming weeks will be critical, as DJI is expected to formally reveal specifications, pricing, and availability details.

Until then, anticipation continues to build around what may be the company's most innovative consumer drone since the original Avata series.